Luxury

Luxury is about pleasing the senses. From cars to homes, quality construction, soft leather, thick carpet, open space and lots of light are just a few of the things that communicate luxury. People can’t be fooled into believing something is truly luxurious just because of a marketing campaign or clever branding.

When it comes to cars, it’s easy to identify luxury brands. Acura, BMW, Infiniti and Mercedes-Benz are known as luxury brands not because everything they make is luxurious, but because most of what they produce is high-quality and pleasing to the senses. The cars look and feel good.